In this briefing we analyse two recent judgments of the EU General Court in relation to non-conventional trademarks and discuss their implications for the future of trademark law.
Eva Gil, lawyer of the Intellectual Property Department of Augusta Abogados, analyzes the benefits, the types and some keys and examples to achieve a successful and safe alliance between brands through the co-branding contract.
On 17 September 2020, the CJEU ruled in favour of Lionel Messi in an action against the trademark “MESSI” and held that it was not confusingly similar to the trademark “MASSI”.