Digital Dialogues 2026
- Technology, Media, and Telecommunications (TMT)
Artificial Intelligence in Business
Augusta Abogados presents “Digital Dialogues”, an exclusive series of three sessions aimed at executives, innovation managers, legal teams, and professionals who want to understand, apply, and govern AI within their organisation.
A practical, clear space focused on real-world challenges.
RESERVA TU PLAZA AHORA
25/02/26
22/04/26
10/06/26
Limited places · Prior registration required
AUGUSTA ABOGADOS
Antonio Maura, 18, 2.ª planta
28014 Madrid
25/02/26 □ 10:00 h
Using AI to Reach More Clients:
Digital Marketing and AI
Artificial intelligence now makes it possible to improve targeting, automate campaigns, and multiply commercial impact.
In this session, we will explore how companies can leverage AI tools to enhance their marketing and strengthen customer acquisition, while keeping applicable legal requirements in mind.
This session will address key topics such as:
□ Generative AI applied to marketing and communication.
□ Commercial automation without losing control of the message.
□ Strategies to increase reach and impact.
□ Legal essentials in AI-based commercial communications.
Gilberto Ripio
AI and Marketing Expert
Senior TMT Lawyer □ Augusta Abogados
22/04/26 □ 10:00 h
Hiring AI Systems:
Step by Step
Choosing and implementing an AI system is no longer just a technological decision: it involves a regulated process. In this session, we will provide a practical guide on how to hire AI solutions in compliance with the new Artificial Intelligence Regulation.
This session will cover key topics such as:
□ How to evaluate providers and classify the system.
□ Contracts, warranties, and necessary documentation.
□ Requirements of the AI Regulation (RIA) and how to comply.
□ Experiences and challenges shared by invited companies.
Montse Carrera
DPD of Naturgy
TMT Partner □ Augusta Abogados
10/06/26 □ 10:00 h
Controlling the Use of AI in Business:
Literacy and Limits
The use of AI by internal teams raises key questions: what can they use? What risks exist? How can a safe framework be established? This session provides a clear guide on how to define internal policies and manage the responsible use of AI by employees.
This session will address key topics such as:
□ Internal policies: permitted use, restricted use, and necessary training.
□ Real risks: security, data, and intellectual property.
□ Workforce impact and practical supervision measures.
Labour Partner □ Augusta Abogados
Senior TMT Lawyer □ Augusta Abogados
Limited places · Prior registration required